For the development of a comprehensive strategy that puts environmental responsibility at the centre of an airline’s corporate and operational thinking. Success criteria in this category will include the following elements: • Demonstrating the creation and implementation of a company-wide environmental strategy • The creation, development and implementation of measures that produce environmental benefits • Support of industry wide initiatives and research into technology and operational procedures that may deliver environmental benefits, such as, but not exclusively, alternative fuels or enhancements in air traffic management. |